1. Introduction

Clarity AI ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Service").

By using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Service.

2. Information We Collect

2.1 Information You Provide

Account Information: When you create an account, we may collect your name, email address, and dietary preferences.
User Content: Products you scan, favourites you save, and preferences you set within the app.
Support Requests: Information you provide when contacting our support team.

2.2 Automatically Collected Information

Device Information: Device type, operating system version, and unique device identifiers.
Usage Data: Features used, pages visited, scan history, and interaction patterns.
Analytics Data: Aggregated and anonymised data about app performance and usage trends.

3. How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve the Service
Deliver personalised AI-powered health insights and product analysis
Generate your Health Coach recommendations and score breakdowns
Send important notifications about your account or the Service
Respond to your support requests and enquiries
Analyse usage patterns to enhance user experience
Comply with legal obligations

4. Data Sharing & Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

Service Providers: Trusted third-party companies that help us operate, maintain, and improve the Service (e.g., cloud hosting, analytics).
Legal Requirements: When required by law, regulation, or legal process.
Safety: To protect the rights, safety, and property of Clarity AI, our users, or the public.

5. Data Security

We implement industry-standard security measures to protect your data, including encryption in transit and at rest. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. You may request deletion of your data at any time by contacting us.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Object to or restrict certain processing activities
Data portability
Withdraw consent at any time

8. Children's Privacy

The Service is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal data, please contact us so we can take appropriate action.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

dev@interactivecode.co.uk